What is one ground upon which the police or inspector may apply to ARLA for an order to suspend a license?

The correct answer highlights a critical aspect of maintaining professional standards in licensed management. A police officer or inspector can apply to the Alcohol Regulatory and Licensing Authority (ARLA) for an order to suspend a license if the conduct of an individual is deemed unsuitable for holding a manager's license. This reflects the principle that managers must demonstrate responsible behavior and compliance with regulatory standards to ensure public safety and welfare.

Unsuitable conduct could encompass various behaviors that violate licensing conditions, such as unlawful activities, irresponsible decision-making, or actions that compromise the safety and integrity of the establishment. The intent behind this provision is to ensure that individuals responsible for managing licensed premises uphold the laws and ethical expectations required of them, safeguarding both the public and the industry’s reputation.

In contrast, failure to meet sales targets, lack of customer service skills, and excessive marketing campaigns are more related to business performance and marketing strategies rather than conduct that directly affects the propriety of holding a manager's license. While these factors can impact a business's success, they do not inherently raise red flags about an individual’s suitability for licensing in the same way that unsuitable conduct can.